Frequently Asked Questions

We take pride in curating the latest styles and trends from some of the UK's most beloved brands. Our collection includes a wide range of brands you KNOW. Unfortunately, we very often aren't allowed to directly name the brand on specific items. This could be due to licensing agreements and a host of other reasons, but this de-branding process is partly the reason why we're able to offer such good deals on ex high-street clothing.

One of the most exciting aspects of shopping with You Know Who's is the thrill of discovery. Every item in our store is a treasure waiting to be found. Whether you're a seasoned bargain hunter or new to the world of cut label fashion, you'll love the excitement of finding your favourite high-street brands for cheap.

The items we offer come from high street brands you know and love, as well as some of the UK’s (and the world’s) favourite online retailers. Since we’re a discount reseller of branded clothing, we sometimes aren’t able to advertise the brand names directly, and in some cases, we have agreements to remove the labels—this is known as "cut label," where we simply snip out the label to meet legal requirements. This is one of the ways we’re able to bring you genuine branded clothing at such fantastic prices!

We offer thousands of items from a wide range of high street brands, each with its own unique sizing. As a result, creating a single size guide to cover all brands isn't possible. However, we're committed to providing as much sizing information as we can for each product. We're always working to improve and ensure you have access to accurate sizing details.

Imagine this: A major brand orders 20,000 dresses from a factory. But then, they change their minds and decide to only purchase 10,000. The remaining 10,000 dresses are left without a home and are at risk of ending up in a landfill—until we step in.

Instead of letting perfectly good garments go to waste, we offer them to you at discounts of up to 90% off the original retail price! We buy this surplus stock, which the factory sells at a significantly reduced price after cutting out the brand labels. This "cut label" stock allows us to offer you incredible savings on the very same garments that you'd find on the high street, often for a fraction of the cost.

Yes, You Know Who’s is absolutely legit! We specialise in offering genuine ex-high street branded clothing at discounted prices. Many of the items we sell come from well-known UK and international brands, but because we’re a discount reseller, we often have agreements with these brands to de-label the garments - that's how our prices are so low! This process, known as "cut label," involves removing the brand labels to comply with legal terms while still ensuring you're getting authentic, high-quality products.

Rest assured, the cut label stock is genuine clothing that originally came from high street and popular online retailers. By following these agreements, we're able to provide you with the same branded items at a fraction of the usual price.

At the risk of repeating ourselves, the reason You Know Who’s is so affordable is that we specialise in selling genuine ex-high street and popular online-brand clothing at discounted prices. Since we’re a discount reseller, we often get agreements to sell items without using the brand’s name in our marketing, and in some cases, we remove the labels (known as "cut label"). This helps us meet legal requirements while still offering you the same high-quality, authentic products – just at a much lower price! It’s how we pass on the savings to you, without compromising on style or quality.

There are several reasons why brands might choose to clear out their clothing stock:

1. End of Season: At the end of a season, brands often need to make room for new collections. Clothing from the previous season may be sold off to discount retailers at a lower price.
2. Overstock: Sometimes brands produce more items than they can sell at full price. To clear excess inventory, they’ll sell the surplus to discount outlets.
3. Discontinued Lines: When a brand decides to stop producing a particular style or line, they’ll sell off the remaining stock, allowing them to focus on newer designs.
4. Minor Imperfections: Clothing with small imperfections that don’t meet the brand’s strict quality standards may be sold off at a discount. These are usually minor issues that don’t affect the overall quality or wearability of the item. For example: the colour of the garment may be slightly different from what was intended—perhaps it’s a shade lighter or darker. This doesn’t diminish the overall quality.
5. Rebranding changes: When a brand updates its logo or undergoes rebranding, they may need to offload old stock that features the previous branding.

We help reduce waste by giving unsold or surplus clothing a second life, keeping it out of landfills. Brands often produce more stock than they can sell, and if these items aren’t sold, they may end up being thrown away. By reselling genuine ex-high street and online brand clothing, including cut-label items, we’re preventing perfectly good garments from being discarded and wasted.

When you shop with us, you're choosing a more sustainable option. Instead of contributing to the fast-fashion cycle, where items are quickly produced and just as quickly discarded, you’re helping to extend the life of quality clothing. This means fewer resources are wasted on new production, and less textile waste is sent to landfill.

So, shopping with You Know Who’s isn’t just kind to your wallet – it’s a greener, more eco-conscious choice that supports the idea of reducing, reusing, and recycling in fashion!

You Know Who's Discount Codes

The prices of our items are already incredibly low, and we often have multi-buy offers to get your favourite clothes for cheap.

Sign up to our email newsletter to receive a 10% OFF discount code on your first order. We'll also periodically send you other offers and codes to sweeten the deal.

Take a look at our dedicated discounts and offers page to find out about our latest deals.

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