About You Know Who's

Welcome to You Know Who's, where a rich heritage meets modern, sustainable fashion choices. We're a family-run business that has been thriving for over 50 years. Our journey began with a simple yet powerful idea: High street brands for less. Branded clothing accessible to everyone, regardless of budget. Over the decades, we've built strong connections in the retail industry, becoming one of the UK's top buyers of high-street clothing, allowing us to provide cheap designer clothes for a fraction of the cost.

Our Mission

At You Know Who's, we believe that luxury shouldn't come with a hefty price tag. Our mission is to bring you the finest branded clothing at prices that won't break the bank.

How do we do this? By rescuing fabulous garments that major retailers no longer want, we swoop in to give these clothes a second chance. But our mission doesn't stop there. We're committed to doing our part for the environment, too. By keeping these clothes out of landfills, we're helping to reduce waste and promote a more sustainable way of shopping.

What is You Know Who's?

Why shop with us?

If you've always loved the thrill of outlet shopping, you're in for a treat with You Know Who's. We take outlet shopping to the next level with our unique approach to cut label fashion. Imagine this: A major brand orders 20,000 dresses from a factory. But then, they change their minds and decide to only purchase 10,000. The remaining 10,000 dresses are left without a home and are at risk of ending up in a landfill—until we step in.

Instead of letting perfectly good garments go to waste, we offer them to you at discounts of up to 90% off the original retail price! We buy this surplus stock, which the factory sells at a significantly reduced price after cutting out the brand labels. This "cut label" stock allows us to offer you incredible savings on the very same garments that you'd find on the high street, often for a fraction of the cost.

Where are You Know Who's Clothes from?

You Know Who's Brands

We take pride in curating the latest styles and trends from some of the UK's most beloved brands. Our collection includes a wide range of brands you KNOW. Unfortunately, we very often aren't allowed to directly name the brand on specific items. One of the most exciting aspects of shopping with You Know Who's is the thrill of discovery. Every item in our store is a treasure waiting to be found. Whether you're a seasoned bargain hunter or new to the world of cut label fashion, you'll love the excitement of finding your favourite high-street brands for cheap.

Why not come to a store?

You Know Who's Stores

With nine stores conveniently located across England, Scotland, and Wales, You Know Who's has become a beloved fixture on the high street. Our dedicated team works tirelessly to maintain our reputation for excellence, ensuring that each visit to our store is a delightful experience for our customers. Store Locator

Sustainability at YKW

A Greener Future

Shopping at You Know Who's isn't just good for your bank balance, it's good for the planet too. By purchasing surplus stock, you're helping to reduce waste and promote a more sustainable fashion industry. If we didn't scoop up these garments, they might end up in a landfill, contributing to environmental harm. Instead, you get to enjoy high-quality fashion at unbeatable prices while making an eco-conscious choice.

By choosing to shop with us, you're not only getting great deals on ex high-street clothing, but you're also making a conscious choice to support a more sustainable future.