Proudly based in the UK.
This You Know Who's Black Friday, we're turning up the savings with our Black Tag Event! Expect unbeatable discounts of up to 90% OFF RRP on ex–high street brands. If you’re after stylish, high-quality fashion without the high price tag, this is the sale event for you.
Why Shop the Black Tag Event?
You Know Who’s makes high-street fashion affordable — and this Black Friday, we’re doing it bigger and better than ever.
- Up to 90% OFF RRP – Huge savings on your favourite ex–high street labels.
- Multi-Buy Offers – Stock up and save even more across hundreds of styles.
- Sustainable Fashion – Our cut label approach means premium quality pieces are repurposed, not wasted.
- Trusted Quality – 25,000+ Reviews (4.46/5)
What to Expect This Black Friday
The Black Tag Event is more than a sale — it’s your chance to refresh your wardrobe and home for less. Discover hundreds of styles at jaw-dropping prices, from cosy knits to on-trend outerwear. Our cut label stock means you’ll enjoy the same quality as top brands, minus the original price tag. Plus, look out for exclusive multi-buy offers and limited-time drops — once they’re gone, they’re gone!
How to Make the Most of the Event
- Sign Up for Early Access – Be the first to know when the deals go live.
- Look out for the Black Tag on items for our offers!
- Create a Wishlist – Plan ahead to grab your must-haves before they sell out.
- Shop Fast – Stock is limited and demand is high, don’t wait!
- Shop Smart. Shop Sustainable. By shopping at You Know Who’s, you’re not just getting incredible bargains — you’re supporting sustainable shopping. Our cut label fashion helps reduce waste by giving beautiful, high-quality clothing a second chance.
